Matsushita's Turnaround

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Case Details:

Case Code : BSTA121
Case Length : 18 Pages
Period : -
Organization : -
Pub Date : 2005
Teaching Note :Not Available
Countries : Japan
Industry : -

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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"Recognizing our responsibilities as industrialists, we will devote ourselves to the progress and development of society and the well being of people through our business activities, thereby enhancing the quality of life throughout the world".

Konosuke Matsushita, 1929¹.

Introduction

Matsushita Electric Industrial, the world's number one consumer electronics maker owned well known brands like Panasonic, Quasar, Technics, and JVC. The company produced TVs, VCRs, CD and DVD players, PCs, cellular phones, and other communications equipment. Matsushita also sold components (batteries, semiconductors, electric motors), home appliances (washing machines, vacuum cleaners), and industrial equipment (welding and vending machines, medical equipment). The Matsushita group included more than 380 consolidated companies around the globe. In 2004, Matsushita recorded sales of $71,920.6 million and a net income of $405.2 million.

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As 2005 got under way, in the wake of growing competition and increasing commoditisation, Matsushita's top management was reviewing various options to maintain the tempo of restructuring and strengthen the company's competitive position.

Excerpts >>

1] http://panasonic.co.jp/company/en/conduct/04.html.

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